Who Visits Medic Africa?
At the recent 21st Medic Africa in Lagos, Nigeria the visitor profile:
Over 45% of the visiting professionals worked in the private sector
But where do they work?
But do they influence or make purchasing decisions?
YES 1 in 4 had the final authority. 3 out of 5 visitors were involved in recommending the purchase
Over 90% of the visitors were actively involved in the buying process