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 Visitor
Profile
Who
visits Medic Africa?
Since
its launch in 1987, Medic Africa has built a reputation for being
the most focused specialised medical marketing event across the
continent.
Partnership
has been the key. For each event, we have carefully chosen partners
capable of assisting proactively in delivering the desired audience
via the parallel continuing medical education conference programme,
which is entirely subsidised by the exhibition.
Inevitably
the visitor profile varies a little between meetings, depending to a
large extent on what the conference topics are, but the overriding
constant is that the audience is always of medical professionals and
those directly associated with the trade. In marketing parlance, it’s
very vertical.
In the last 5 years Medic Africa has been held in Uganda, Ethiopia, Nigeria (three times), Tanzania (twice), Ghana, Libya
(twice), and Kenya.
In
Nigeria, Medic Africa is held in association with the Nigeria
Medical Association. The attendance spread is typical of most Medic
Africa meetings. See below for the detail:
Medic
Africa visitor job titles*
*Based on the analysis of the registered visitors at the 2002 Medic
Africa in Lagos
Where
do the visitors to Medic Africa work?*
*Based on the analysis of the registered visitors at the 2002 Medic
Africa in Lagos
But
do they actually have a role in the decision-making process?
Yes - More than 1 in 4
were the actual final decision-makers and more than 90% were
involved in the actual procurement process.
*Based on the analysis of the
registered visitors at the 2002 Medic Africa in Lagos
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